Eugene Parmon

Three bottles of “Plakta Vasarelė” Piña Colada Ale by Raudonų Plytų, standing on a reflective surface. The label shows two full-bodied women swimming, viewed from below the water surface, with their heads above water and not visible. The composition is framed like a Polaroid photo, evoking a nostalgic summer vibe.
Low-angle close-up of “Plakta Vasarelė” Piña Colada Ale bottle against the sky. The label shows two full-figured women swimming, viewed from below the water surface. Their bodies are visible underwater, with their heads above. Glossy varnish highlights the blue water and the bold lettering on the label, which mimics the look of a vintage Polaroid photo.
Front and back view of “Plakta Vasarelė” Piña Colada Ale bottle by Raudonų Plytų. The front label shows two curvy women swimming underwater, their heads above the surface, framed like a Polaroid photo. Glossy varnish highlights the blue water and typography. The back label displays product information on a textured green background.

Plakta Vasarėlė

eng.

Whipped Summer

Client:

Raudonų Plytų Alaus Dirbtuvės

Behance page

A seasonal craft release by Raudonų Plytų Alaus Dirbtuvės (eng. Brick by Brick brewery), “Plakta Vasarėlė” (eng. Whipped Summer) is a piña colada-inspired ale with a bold tropical profile. The label illustration depicts two full-bodied women floating underwater, wearing swimsuits patterned with pineapples and coconuts — a playful homage to summer joy and body positivity. Designed to resemble a Polaroid photograph, the label captures a nostalgic summer vibe, enhanced by selective gloss varnish on the beer name and water surface.

, ,

Agency work. Created while working at Not Perfect Vilnius, 2022

All Raudonų Plytų labels:

Close-up of a beer bottle label for “Chamas iš Bahamų” fruit punch sour ale. The label features an angry-looking illustrated character with red clothing, and stylized facial features. Surrounding the character are graphic elements representing fruits, including a pineapple, pomegranate, banana, and blood orange. The text “CHAMAS IŠ BAHAMŲ” is prominently displayed in white on black background.
Close-up of a “Darbas Už Borto” beer bottle with a colorful label showing a person in a snorkel mask floating on their back in the water. They wear red swim trunks and inflatable armbands. The label features bold blue and magenta colors with glossy varnish applied to the water and text for added depth. Background is pink and yellow with soft bubble reflections.
Close-up of a beer label reading “Kaskadininkas, kuris nemokėjo plaukti.” The label shows a man in swim briefs lying face-down on a stool, with underwater set props around him. Glossy varnish highlights parts of the text and background elements. The design mimics a film set, nodding to the collaboration with Kino Pavasaris.
Close-up of a “Beta Bangos” Hazy Pale Ale bottle by Raudonų Plytų. The label features abstract graphics in pink, blue, and neon green tones, with arrows, curved lines, and wave patterns. Glossy varnish highlights parts of the design, especially the text and decorative elements. In the background — dark setting with glowing pink horizontal light stripes.
Close-up of “Avantiūra po jūra” Blueberry Maple Stout label, with glossy red typography and underwater scene featuring eyeball-like blueberries. Subtle tentacles, printed in transparent varnish, curl around the fruit against a speckled deep blue background with a red horizon above.
Close-up of “Plakta Vasarelė” beer label, featuring two full-bodied women swimming, viewed from underwater with their heads above the surface. The illustration resembles a Polaroid photo. Glossy varnish is applied to the label title and the blue water area, adding texture and depth to the design.
Close-up of “Tropikų Efektai” beer label with radial design featuring dancing figures and tropical fruit slices. Parts of the illustration, including the figures and central texture, are printed with fluorescent ink that glows in the dark.
Close-up of “Pardon, bet mes išplaukę” beer label with pineapples on a tandem bike and halftone print texture, next to a white bottle cap featuring Raudonų Plytų logo.
Close-up of “Atostogų Dreifas” beer label showing a relaxed swimmer on a red lifebuoy, with glossy varnish accents over blue tiled background.