Eugene Parmon

Three bottles of “Kaskadininkas, kuris nemokėjo plaukti” lemon cello gose beer arranged against a dark violet spotlight background. The central bottle is fully visible, showing the front label with a humorous illustration of a man in red swimwear floating horizontally above a fake pool set, referencing a film scene. The gloss varnish highlights subtle film-set elements like lighting rigs and a prop shark fin.
Two bottles of “Kaskadininkas, kuris nemokėjo plaukti” lemon cello gose beer against a violet gradient background. The front label shows a man in red swimwear lying on a stool, seemingly diving into water, which is revealed to be a film set — visible through gloss varnish elements. The text is stylized in bold yellow and white type. One bottle displays the front label, the other shows the back label with product information in red and yellow.

Kaskadininkas, kuris nemokėjo plaukti

eng.

A Stuntman Who Couldn’t Swim

Client:

Raudonų Plytų Alaus Dirbtuvės

Behance page

Created for Kino Pavasaris 2023 (eng. Vilnius International Film Festival), “Kaskadininkas, kuris nemokėjo plaukti” (eng. A Stuntman Who Couldn’t Swim) is a lemon cello gose by Raudonų Plytų Alaus Dirbtuvės (eng. Brick by Brick brewery). The label illustration reflects the visual identity of that year’s festival — showing a swimmer seemingly escaping from a shark. However, gloss varnish reveals hidden layers of the scene: the shark fin is mounted on a prop stand, the swimmer is standing on a stool, and cinematic details like filmstrip edges and studio lighting appear, exposing the stunt behind the illusion.

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Agency work. Created while working at Not Perfect Vilnius, 2023

All Raudonų Plytų labels:

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