Eugene Parmon

ADwards

’26

Bronze

AUDIO AND VIDEO – TV, Cinema Commercials

Close-up cinematic portrait of an older crime boss in a dark office interior, wearing a brown suit and holding a diamond between his fingers, with drifting smoke and glowing sparks in the air, warm dramatic lighting and shallow depth of field.
Cinematic scene of a wealthy crime boss seated at a polished wooden table, holding a handgun while gold bars are stacked on one side and a briefcase spills diamonds onto the surface, with two bodyguards standing nearby in a dimly lit office interior.
Cinematic shot of an older man in a brown suit inside a dimly lit office, turning sharply as multiple red laser beams cross the room at different heights, warm light from table lamps and window blinds casting dramatic shadows across his face and the wooden interior.
Low-angle cinematic shot from inside an open car trunk, three men in dark suits looking down toward the camera. The central older man smiles confidently, wearing glasses, leather driving gloves and a patterned golden scarf, while the two men beside him wear black sunglasses. Tall pine trees and a pale evening sky rise behind them, creating a dramatic, slightly ironic gangster-style mood.

ADwards

’26

Gold

AUDIO AND VIDEO – TV, Cinema Commercials

Cinematic outdoor shot in an industrial loading area. In the foreground, an older man with white hair and a beard stands confidently in a dark overcoat and patterned scarf, wearing tinted glasses. Behind him, several men dressed in black with sunglasses unload cardboard boxes labeled “Familia” from the back of a truck. One man stands guard holding a firearm, reinforcing the stylized crime-film aesthetic of the scene.
Wide cinematic shot inside a dim industrial warehouse with teal-blue lighting and visible ceiling pipes. On the left, an older man in a brown suit and sunglasses sits casually on a chair, aiming a shotgun upward. In the center, a person hangs upside down above a metal barrel, their head submerged in water as it splashes violently. Two men in black suits and sunglasses stand nearby like bodyguards, with a dark vehicle parked in the background, creating a stylized, crime-film atmosphere.
Wide cinematic shot in a sandy quarry at dusk. On the left, an older man in a long dark coat and sunglasses fires a handgun toward the ground, smoke rising from the barrel. In the center, a frightened man in a bathrobe and slippers jumps in panic near a freshly dug pit, kicking up sand. A shovel stands planted beside the hole. In the background, two men in black suits and sunglasses stand watching next to a black SUV, reinforcing the stylized, darkly comic crime-film atmosphere.
Extreme close-up shot of a revolver aimed directly at the camera. The barrel dominates the frame, centered and in sharp focus, while the man holding it remains blurred in the background. He wears a brown leather driving glove, and the warm, golden light enhances the tense, cinematic atmosphere.

ADwards

’26

Silver

ARTISTIC PERMORMANCE CRAFT – Direction, cinematography and editing

ADwards

’26

Silver

AUDIO AND VIDEO – TV, Cinema Commercials

ADwards

’26

Silver

ARTISTIC PERFORMANCE CRAFT – TV, Cinema, Online Commercials

Medium shot from inside a car, camera positioned on the dashboard facing the back seat. In the foreground, slightly out of focus, sit two men in black suits and dark sunglasses — one driving, one in the passenger seat. In sharp focus in the center of the back seat is an older man with silver hair and a trimmed beard. He wears a dark coat with a patterned golden-brown scarf and looks forward with a calm, confident expression. Through the rear window behind him, a blurred figure stands outside, adding subtle tension. The lighting is warm and cinematic, with soft contrast and a composed, gangster-film atmosphere.
Wide interior shot of a bright clinic. In the center, an older silver-haired man in a dark blazer and turtleneck sits in a dental chair, slightly reclined, composed but mildly uncomfortable. A dentist in a white coat and headlamp leans in close, carefully examining his teeth with dental tools, one hand gently holding the patient’s chin. On the left, a muscular bodyguard in a black T-shirt and sunglasses stands with arms folded, watching seriously. In the background near the window blinds, another suited man stands turned away, hand to his forehead, as if stressed or impatient. The lighting is warm and cinematic despite the clinical setting, creating a contrast between the sterile medical environment and the tense, gangster-like entourage atmosphere.
Wide hallway shot inside a modern clinic. On the left, a frosted glass wall with the Familia Clinica logo runs along the corridor. The lighting is clean and warm, with minimalistic ceiling strips guiding perspective toward the back. In the center foreground, a silver-haired older man in a dark tailored suit walks confidently toward camera, adjusting his glasses with one hand while the other rests casually in his pocket. His expression is calm, controlled, slightly dominant. On the right side of the frame, three medical staff members in white coats stand facing the wall with their hands raised above their heads, as if being searched or detained. One of them glances sideways with visible anxiety. The tone remains cinematic and slightly ironic — a polished medical environment contrasted with exaggerated “crime-scene” body language, maintaining the gangster parody atmosphere.
Clinical treatment room, bright and sterile. Foreground: an older silver-haired man in a dark suit lies back in a medical chair, wearing small protective eye covers. His expression is tense but controlled — trying to maintain dignity. Left: a female doctor in a white Familia Clinica coat holds a medical laser device, angled toward his face. She wears dark protective glasses and looks confident and composed, slightly amused. Background: two large bodyguard-type men in black T-shirts simultaneously put on protective glasses, as if preparing for something dramatic. Their synchronized movement adds subtle humor. Right side: modern aesthetic medical equipment with a digital screen and blue accents reinforces the high-tech environment. The overall mood stays cinematic and ironic — gangster energy transported into a polished aesthetic clinic setting, exaggerating the seriousness of a simple cosmetic procedure.

Familia Optica Clinica

Client:

Familia Optica Clinica

A three-part cinematic campaign for Familia Optica Clinica, created to support the brand rename from Optikos Pasaulis.

The story follows a powerful mafia boss who starts experiencing problems with his sight and hearing. Instead of losing control, he finds Familia — and everything falls back into place. The campaign was released across TV and digital platforms and featured a large cast and full production scale.

Role: Art Director (creative agency side). Involved from idea development and visual direction to casting, locations, styling, on-set supervision and post-production feedback.

Agency work. Created while working at Not Perfect Vilnius, 2026