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Client:
Familia Optica Clinica
A three-part cinematic campaign for Familia Optica Clinica, created to support the brand rename from Optikos Pasaulis.
The story follows a powerful mafia boss who starts experiencing problems with his sight and hearing. Instead of losing control, he finds Familia — and everything falls back into place. The campaign was released across TV and digital platforms and featured a large cast and full production scale.
Role: Art Director (creative agency side). Involved from idea development and visual direction to casting, locations, styling, on-set supervision and post-production feedback.
Agency work. Created while working at Not Perfect Vilnius, 2026
